Creating buzz for Coca-Cola and Marshmello’s collab. This campaign focused on the release of a limited-edition strawberry watermelon flavored Coke in distinctive black-and-white cans. Fans had the opportunity to interact with Marshmello and access exclusive merchandise through a Twitch activation. This initiative from Coca-Cola Creations platform aimed to create unique flavors and position the company as a lifestyle brand through merchandise and virtual experiences.