Johnson & Johnson: Neutrogena and Aveeno
When a new generation reaches buying power, an iconic brand must chart a new course to capture their attention by revolutionizing the brand with a new platform. This was the focus of my work with Johnson & Johnson's Neutrogena and Aveeno as their integrated strategy lead.
Clients
Neutrogena & Aveeno
Year
2021
Aveeno
Aveeno's goal was to reposition itself to appeal to a new audience and adapt to cultural changes for greater sustainability.
Neutrogena
With the launch of Neutrogena's "For People with Skin," the goal was to modernize the look and feel of the brand and pave the way to making skincare more inclusive and accessible.
