Paris Hilton – #ThisIsWhoIAm
Paris Hilton has long been the subject of media narratives beyond her control. Her book, Paris: The Memoir, aimed to reclaim her story from the media and paparazzi by sharing her side while encouraging her fans and other (celebrity) friends to share their own.
Awards & Recognitions
Cannes Shortlisted Brand Experience and Activation 2023
Role
Led and developed the campaign’s digital experience strategy
Year
2023