Schmidt Futures – #RiseTo Campaign
Rise-Schmidt Futures has a singular mission: to support bright young minds between the ages of 15 and 17 who are dedicated to improving the world with innovative ideas that benefit their communities. Our goal was to develop a global social media and influencer campaign aimed at raising awareness for the newly launched non-profit under Schmidt Futures and boosting the conversion rates for their annual registration.
My mission was to lead the revamp of their social presence, from content creation and management to community engagement. The results spoke for themselves: achieving the coveted registration goal, over a million impressions, five-figure engagement reactions, and a 145% increase in follower growth.